I’ve heard people describe their appearance as anything from being a Divine wake-up call for oneself as a Lightworker to a message for you to make a wish. One article I read included a caution ‘not to focus on fears’ because you might manifest them. Pbblllltt! (in case you didn’t catch it, that was me blowing a raspberry!) Sounded all too much like fear addiction to me, in the same way the news celebrates dirty laundry. As immortal beings, we have nothing to fear, even from our own fears. It’s not as though if we go there we’re not capable of returning – sometimes it’s essential to our soul’s growth to go in and investigate (objectively, mind you).
(Incidentally, Melanie Beckler’s written what I feel is a particularly good article on the significance of 11:11 that you might want to check out: http://www.ask-angels.com/spiritual-guidance/1111-what-does-it-mean/)
To each their own journey, but from what guidance I’ve myself received, while synchronistic numbers (like 11:11) indeed are our guides’ and angels’ way of trying to get our attention, they’re often bringing attention to something we’ve been avoiding. That could be in terms of a reluctance on our part to accept an as yet unrealized Joyful way of being that we’re capable of but have been resisting for some reason (for no good reason, as the case may be;), or it could be that we’re being pointed to something we’re (at least partially) aware of but have been neglecting to ‘do’.